ALAT at 9: Wema Bank Celebrates Nine Years of Redefining Digital Banking in Nigeria
By The The The People’s Voice Nigeria News
Wema Bank is celebrating the 9th anniversary of ALAT by Wema, marking nearly a decade of transforming how Nigerians experience banking through innovation and digital-first solutions.
Launched in 2017, ALAT was introduced as a response to the limitations of traditional banking, including long queues, physical barriers, and slow processes. By removing these constraints, Wema Bank redefined banking as a seamless, fully digital experience, enabling customers to open accounts, carry out transactions, and manage finances from anywhere.
Over the past nine years, ALAT has evolved beyond convenience into a comprehensive digital ecosystem designed to meet the needs of individuals, businesses, and a new generation of financially conscious users. From structured savings tools like ALAT Goals to simplified payments and broader access to financial services, the platform has consistently delivered solutions that promote financial inclusion and empower users.
This continuous innovation has positioned ALAT not just as a banking product, but as a dynamic platform that adapts and grows alongside its users.
To commemorate the milestone, Wema Bank has launched the “ALAT at 9” campaign, featuring a range of customer-focused activities, rewards, and interactive experiences aimed at deepening engagement.
As part of the celebration, customers can access their personalised “ALAT Wrapped,” a visual summary of their journey on the platform that can be downloaded and shared on social media. Users are also invited to participate in the “9 Features in 9 Days” experience, where engaging with a designated feature each day unlocks rewards.
Additionally, customers who complete their 9th transaction at exactly 9:00 a.m. or 9:00 p.m. stand a chance to receive instant rewards, while the campaign also includes the ALAT Evolution Jingle Challenge, encouraging users to create and submit a second verse of the ALAT jingle for rewards.
Speaking on the anniversary, Managing Director/Chief Executive Officer of Wema Bank, Moruf Oseni, said the milestone reflects both progress and future ambition.
“ALAT at 9 is not just a celebration of time. It is a reflection of how far we have come and a clear indication of where we are going. Over the years, we have continued to evolve with our customers, building a platform that is not only functional but also engaging and rewarding. This campaign is designed to give back to our users while reinforcing our commitment to innovation and customer experience,” he said.
Also commenting, Chief Digital Officer of Wema Bank, Olusegun Adeniyi, noted that the initiative blends everyday banking with meaningful engagement.
“With ALAT at 9, we are transforming routine banking into an interactive experience. By combining personalised insights, gamified missions, and real rewards, we are creating a platform that responds to users in a more dynamic and rewarding way. This reflects our vision to build a digital bank that is intuitive, adaptive, and customer-centric,” he said.
The anniversary campaign runs from May 2 to May 31, 2026, with customers encouraged to log into the ALAT app to participate, complete tasks, and unlock rewards.
Existing users can access the experience by updating the app via the Google Play Store or Apple App Store, while new customers can download the app and get started within minutes to enjoy the platform’s features and anniversary benefits.
With ALAT at 9, Wema Bank continues to strengthen its leadership in digital banking, delivering not just financial services but an evolving platform designed to reward and grow with its users.
